Working notes on law-firm intake.
Numbers-first essays on the workflows running inside live deployments. New issues most weekdays.
How missed-call text-back recovers 30% of dropped leads at personal-injury firms
Personal-injury firms drop 25-40% of inbound calls during business hours. A single SMS in 30 seconds turns most of those into booked consults. Here is the math and the build.
Why no-show rates drop from 40% to 10% with a 3-touch reminder cadence
Most law firms accept 40% no-shows on paid consultations as inevitable. It is not. A simple 3-touch reminder cadence cuts that to under 10%.
How marketing agencies should price intake-automation implementations for law firms
Agencies leave money on the table by under-pricing intake-automation builds for legal clients. Here is the pricing framework that captures real value.
Setting up post-case Google review automation for criminal-defense firms
Criminal-defense firms get review-collection wrong because they ask too late, too generically, or to the wrong client. The 4-touch automation that doubles review velocity.
AI lead-qualification : routing hot intake forms to the attorney phone
Most law firm intake forms dump every submission into a generic queue. AI qualification routes hot leads to the attorney in 30 seconds, junk to nurture. Here is the build.